What does independence really mean in media contract compliance?
A view from Stephen Broderick, CEO, FirmDecisions on 'What does independence really mean in media contract compliance?' has been featured on Global Banking & Finance Review. Stephen discusses how the media industry is changing with the world's biggest consulting firms making a major play for media and marketing.
For many years, the big consulting firms have worked hard to make themselves the trusted advisors of the C-suite. With this new and sustained focus on media and marketing services, this remit now extends to the CMO.
Stephen goes on to highlight three critical criteria that advertisers should seek out in their contract compliance auditors.
To read the article in full on Global Banking & Finance's website, please click here.
First featured 13/04/2018
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