James Stroude

Global Head of Operations

jim.stroude@firmdecisions.com

James joined FirmDecisions in 2020, is an accomplished senior finance professional spending most of his career with the WPP group – working in the UK and Australia – including as Commercial Finance Director at Mindshare. Most recently, he led the finance team at WPP Health Practice as UK CFO.

Ardit Bejko

Managing Director, North America

ardit.bejko@firmdecisions.com

Ardit is FirmDecisions’s Managing Director for North America. Ardit joined in 2023 with over 20 years of agencies and marketing technology experience. Before joining FirmDecisions, he was Senior Director, Client Experience at Known and prior was VP, Business Development & Client Partnerships at Adstream, where he was responsible for strategic client engagement and growth.

Luis Giordano

Managing Director, Argentina

luis.giordano@firmdecisions.com

Luis joined in 2018 and is a CPA with 20 years of experience in the advertising industry. He was regional CFO at Starcom MediaVest Group for Latin America, and before that, CFO at Starcom MediaVest Group and Leo Burnett Argentina. Luis has also worked at PwC in agency financial compliance auditing, across most of the Latin America markets. He speaks Spanish, English and Portuguese.

Paulina Seguel

Senior Consultant, France

paulina.seguel@firmdecisions.com

Paulina joined in 2018 with 10 years’ sector experience as Operational Financial Controller and Head of Audits in a WPP Media Agency. Prior to this agency experience, Paulina was an auditor at PwC and is skilled in Internal and External Audit, forecasting and Internal Controls. Paulina speaks fluent French, Spanish and English.

Stewart Morrison

Managing Director, MEA

Stewart.Morrison@firmdecisions.com

Stewart joined in 2019 with over 20 years in the MEA region marketing and procurement and MD roles. He has worked for some of the largest global brands including EMI, BMG, SonyBMG, Nokia, Microsoft, and Unilever. Stewart's​ expertise has impacted both revenue-generating and expenses efficiency parts of the P&L, including running pitches and developing agency strategies on nearly every continent.

Sandeep Khewle

Managing Director, India

sandeep.khewle@firmdecisions.com

Sandeep joined in 2017 to set up our business operations in India. Prior to joining, Sandeep was most recently Financial Controller at Publicis Media, having also held finance roles within agencies including Zenith, Starcom, ​and VivaKi. He has a master's degree in Finance from Mumbai University.

Matthew Braid

Managing Director, Australia & New Zealand

matt.braid@firmdecisions.com

Matt joined FirmDecisions in 2021 with over 20 years’ experience in finance roles within the media and advertising industry. He held the Finance Director role at Ikon Communications (part of the WPP AUNZ network) and the Finance Director role at Bohemia Group. Prior to this, he was the Finance Manager for Foundation, a media agency within the Omnicom Media Group.

Jocelyn Wang

Managing Director, China

jocelyn.wang@firmdecisions.com

Jocelyn joined in 2018 having spent 8 years at Dentsu Aegis as Amplifi and DAN Financial Controller in China. Prior to this,​ she held various finance positions at Aegis Media in Australia. She started her career at chartered and management accounting firms Sothertons and The Super Group in Australia as an accountant. Jocelyn is ICCA qualified and speaks fluent English and Mandarin.

Alison Sanderson

Global Audit Director

alison.sanderson@firmdecisions.com

Alison co-founded ASJP Associates Ltd in 2002, which then merged with FirmDecisions in 2007. Before forming ASJP, Alison was the Commercial Director of JWT for seven years and spent one year as Finance Director of HHCL. Alison has also worked for Pepsi-Cola USA on national strategy, joint ventures, new product introductions and pricing policy, as well as at Black & Decker as Director of Planning. Alison is a chartered accountant.

Izabela Kvam

Client Services Director

izabela.Kvam@firmdecisions.com

Izabela Kvam is Client Services Director. After previous commercial roles at both Dentsu and WPP, she joined FirmDecisions in 2015. With over 14 years of financial and commercial experience, she handles many of the key global accounts serviced by FirmDecisions. She has led audit programmes from both a client service and technical viewpoint across 4 continents.