We are transparent in our ownership

  • We have no ownership or affiliations with any interested third party.

  • We do not plan, buy, or negotiate media on behalf of advertisers.

  • We ensure absolute confidentiality of our clients' data and other information.

  • We do not benchmark or sell information to interested third parties.

  • We add value beyond what is expected.

  • We achieve transparency through knowledge.

  • We act in a socially responsible manner within the laws, customs, and traditions of the countries in which we operate.

  • We deliver professional services in accordance with FirmDecisions' technical and professional standards. FirmDecisions joined the Practice Assurance Scheme run by the Institute of Chartered Accountants for England and Wales (ICAEW).

  • We meet our contractual obligations and report and charge honestly for our services.


We respect the confidentiality and privacy of our clients, our people, the agencies, and others we do business with.


  • We compete vigorously on our merit, engaging only in practices that are legal and ethical.

  • We treasure our independence of mind.

  • We protect our clients’ trust by adhering to our professional standards which enable us to achieve the objectivity necessary in our work.

  • We maintain objectivity and are free from conflict of interest in discharging our professional responsibilities.

  • We strive to build long-term relationships with our clients by providing value in our service and demonstrating honesty and integrity.


FirmDecisions and Ebiquity

FirmDecisions is part of the Ebiquity Group. While our services complement those of other firms within Ebiquity's portfolio, we remain independent at an operational level and ensure strict data security and client confidentiality.