Three reasons to review your agency contracts in 2022
As brands head towards the new year and plan what, in many markets, could be yet another unpredictable 12 months, it’s critical marketers use this opportunity to assess and reset relationships with their agency partners.
In the wake of the most turbulent period in living memory, one area of particular focus should be the contract, the foundation stone of fair and equitable commercial relationships with agency partners.
One thing that very definitely hasn’t slowed down during the pandemic has been the relentless pace of change in marketing communications. The ecosystem has become increasingly digital and complex, with ever more adtech and martech players lining up between brands and consumers and taking their slice of marketing budgets, often in non-transparent ways.
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