FirmDecisions in the press: Transparency in the marketing supply chain
Stephen Broderick, CEO, FirmDecisions view on how a finance team can help CMO’s work with transparent agency partners.
Stephen emphasised that the relationships between chief marketing officers and their agency partners can have a significant impact on overall business performance. Adding that, for many businesses, marketing represents the biggest single investment of resources, and the well-established, annual CMO study shows that more than 11% of total company budgets go on marketing today.
To read the article in full on Accountancy Today’s website, please click here.
First featured 10/04/2019.