Beating the industry drum

Predictions for 2022

“In 2021, the government once again underestimated the creative (including advertising) sector’s contribution to trade. The UK is the largest ad market in Europe – and one of the biggest in the world – with ad spend worth £23bn in 2020 and that’s in a Covid-stricken year. In 2022, accuracy must become the industry's guiding star. Proof and detail of the value of the market only comes with auditing and scrutiny of budgets. Next year the onus will be on the industry to better champion its place as an income generator for the UK at large.” – Federica Bowman, Global CEO, FirmDecisions


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