Ad Agencies have got their Customers by the Eyeballs
The marketing giants have been accused of short-changing clients in the digital marketplace.
The Association of National Advertisers (ANA) the lobby group, whose members spend more than $250bn a year on marketing, has hired K2 Intelligence - founded by renowned corporate investigators Jeremy and Jules Kroll - to handle the probe alongside FirmDecisions.
The aim of the investigation is to find out whether agencies have been reaping excessive profits from their customers in ways that are not transparent to clients. These could include pocketing “rebates”, kickbacks paid out by publishers to agencies in return for buying a pre-determined number of ad slots.
To read the full article on the Sunday Times website, please click here
First featured on May 15th 2016