Industry reacts to AA/WARC's downgraded adspend forecasts
Reasons to be Cheerful - Federica Bowman, FirmDecisions
Are we entering a new era of marketing contract compliance?
Time for brands to measure and monitor promotional investment
A day in the life of… Tony Whittingstall, Global COO at FirmDecisions
Advertising in the wake of Coronavirus in MENA
Why the pandemic means holding agencies to account matters more than ever
Agencies push back by delaying rebate returns and pressing harder for markups on principal deals