ANA Selects FirmDecisions to lead Media Transparency Fact-Finding Effort

The Association of National Advertisers (ANA) has selected Ebiquity / FirmDecisions and K2 Intelligence to lead discovery and fact-finding efforts into media transparency issues, including rebates. The two firms were selected following a comprehensive vetting process of 26 highly capable and respected companies.

To read the full press release on ANA’s website, please click here

First featured on October 20th 2015

As reported in the press:

Wall Street Journal
Financial Times
Advertising Age