Contract advice & training

Your agency contract is key - is it up to date, relevant, and workable?

Contracts between agencies and advertisers set the ground rules for a great relationship. Getting it right and respecting what’s been agreed allows everyone to focus on delivering great business results. Lessons learned from the audits are used to help the advertiser and agency address and amend any contractual ambiguities, and help them understand how the agreement is complied with in the future. Contract advice and client/agency team training are essential parts of a contract compliance, compensation, or exit audit.

With our extensive experience of auditing and contract compliance in the advertising space, FirmDecisions is perfectly positioned to help advertisers better understand the implications of the terms within their contracts and give stakeholders within their business the insights needed to build strong contracts moving forward.


We have created an alliance with Reed Smith, the global law firm, to provide a new and unique media agency contract management service. 

This will help advertisers achieve best-in-class contracts with the most comprehensive contract compliance support. 

Reed Smith provides the legal advice and drafting. FirmDecisions ensures that contract compliance is delivered. Our colleagues at Ebiquity confirm whether any pricing promises in the contract have been achieved.

Reed Smith has more than 1,800 lawyers in 26 offices throughout the United States, Europe, Asia, and the Middle East. Their specialist Entertainment and Media team works with clients or their existing legal counsel, helping them negotiate terms with agency partners to give clients the protection they seek.

In partnership with the US Association of National Advertisers, Reed Smith has published a new standard Master Services Agreement which provides American clients with guidelines for a best-in-class contract (click here).

Together FirmDecisions and Reed Smith provide you with insight, advice, and legal counsel to attain the media transparency and contract compliance you require.

ANA media transparency study

Results from the U.S. study and the recommendations from The ANA, Ebiquity, & FirmDecisions.
Click here

Analysis of Agency Contracts 

Large numbers are unsigned, or provide inadequate access rights, our analysis shows
Click here

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