Financial leaks in the marketing bucket
Our FirmDecisions team discussed the challenges in the IMEAP region, the importance of having strong commercial agreements in place, and how to ensure transparency in contracts.
The IMEAP region is flourishing, and so it is vital that lessons are learned from the challenges that advertisers have faced around the world, to ensure transparency in the advertiser/supplier relationship. Our team discussed the key areas of risk in media and non-media partner contracts and how advertisers can prevent some of the mistakes of the past from developing in our region. And shared key learnings from an audit case study with significant transparency challenges, and how this particular advertiser was able to develop a more transparent relationship with their agency.