Digital: Mind the Gap
Our FirmDecisions team discussed how to avoid common pitfalls in programmatic media buying and agency-owned inventory purchases.
Optimising the return on investment that programmatic can deliver comes from knowledge and experience of the market. Central to building this understanding is a willingness to ask questions of your agency and technology partners until you’re satisfied with their answers.
The programmatic digital media supply chain is incredibly complex, and with agency-owned digital inventory being increasingly supplied to clients, we want to discuss how best to navigate the transparency risks to maximise value. We will also discuss how to ensure transparency and agency accountability in your contracts to protect your best interests.
Download here the full presentation.