How compliance audits can create better post-pandemic client-agency relationships

Based on interviews with 100 North American procurement and sourcing leaders, this article examines how the client–agency relationship is shifting post-pandemic.


  • As the pandemic accelerated the shift to digital commerce, it also shifted the capabilities brands need from their agencies

  • This is causing many brands, led by the work of their procurement leaders, to reframe these relationships, using compliance audits as a tool to help gain transparency, responsiveness and value from their agency partners.


This article is a WARC exclusive. Read the full article on the WARC website, here.