FirmDecisions in the press: Amazon's advertising growth: Industry analysis

Stephen Broderick, CEO, FirmDecisions, has been featured in Mediatel's article discussing Amazon's advertising growth. 

Amazon is predicted to overtake Oath and Microsoft in the US advertising market placing it in third position behind Facebook and Google. 

Stephen explained:

"It will be interesting to see whether the hierarchy shifts. Amazon is a country mile behind the so-called duopoly in terms of ad selling, but it will be interesting to see whether the gorge closes to a gap. Consumers will always need the service Amazon provides - its growth is insurmountable."

To read the article in full on the Mediatel website, please click here. 

First featured 21/09/2018.