FirmDecisions appoints Christine Moore as Managing Director North America

FirmDecisions has appointed Christine Moore to the role of Managing Director for its North America region. She will report to Federica Bowman, global CEO of FirmDecisions.

Moore joins FirmDecisions with over 20 years’ of agency and in-house experience in commercially driven roles. Her global knowledge is complemented by an in-depth understanding of the US market and an extensive marketing procurement background. Moore has held roles at the likes of PepsiCo Inc., Interpublic, Dentsu International, MDC Partners and WPP during her career.

Moore joins FirmDecisions to help drive new business, working with other regional MDs to build on the extensive list of global, regional and local clients. She will be responsible for the client management team within the North American market and an expert group of specialist auditors to ensure a best-in-class marketing compliance service and increased transparency across the entire marketing supply chain.

Moore’s hire is the latest in a string of senior hires led by global CEO, Federica Bowman, who took over in August. Under her leadership, FirmDecisions has committed to continually refreshing and expanding its expertise for its clients, through service innovation, operational excellence and by recruiting senior agency and procurement specialists with unparalleled knowledge and insight into the ever-changing marketing industry.

Commenting on her appointment, Christine Moore said:

"I am hugely excited to head up the North American division of FirmDecisions and have the opportunity to capitalize on my experience from roles at agencies and in-house to help drive innovation and accountability within our industry. FirmDecisions is on a transformational journey and I’m delighted to be a part of it.

Federica Bowman, CEO of FirmDecisions, said:

Christine comes to FirmDecisions with considerable US and international experience and a wealth of knowledge of marketing procurement needs and agency finance and commercial activities. I am delighted that she has joined the team and am very much looking forward to seeing our US business flourish under her leadership.


This is the fourth new senior hire in six months for FirmDecisions following the appointment of Andras Vigh as UK Managing Director, Matt Braid as Australia and New Zealand Managing Director and James Stroude as Global Head of Operations. All are agency veterans.