Ebiquity Group appoints ISBA’s Debbie Morrison

Ebiquity Group has announced the appointment of Debbie Morrison as Managing Director, Global Partnerships and Events. She will be based in our London office and begin her new role at the start of January 2019.

Debbie brings extensive experience working with leading brands to solve a wide range of pressing industry challenges. She has spent over 29 years advising ISBA members on a range of issues including marketing transformation, media and marketing best practices, agency contract and fee negotiations, agency search and selection, and relationship evaluation.

In her new role, Debbie will lead Ebiquity Group’s collaborations with key trade bodies, as well as facilitate client events, roundtables, and other key client forums to ensure Ebiquity Group’s clients have access to the latest industry best practices and solutions. Debbie will report to Christian Polman, Ebiquity’s Chief Strategy Officer, and will work closely with Ebiquity Group’s practice and market leaders.

Debbie Morrison, Director of Consultancy & Best Practice, ISBA, commenting on her new role, says:

“I am absolutely delighted to be joining Ebiquity Group. Having spent many years steeped in the advertising industry at ISBA, I know the value of having an independent, trusted partner on your side. Ebiquity is absolutely on the pulse of key issues brands are facing, delivering marketing effectiveness and digital attribution modelling, driving transparency in media, in-housing digital media and content, and much more. I look forward to working with our clients, helping them to keep on top of the issues and solve their complex challenges.”

Stephen Broderick, Chief Executive Officer, FirmDecisions says:

“I have known and worked with Debbie for many years, and I can’t think of more qualified and experienced person to work alongside. I am very excited about her joining us, and think her previous ISBA experience will be huge benefit to our clients.”