In The Press

Why do digital companies advertise on TV if digital is so good, asks FirmDecisions Co-Founder Terry Edwards

A year on from Pritchard's 'rallying cry': how does the industry score?

Digital is one of the worst media when it comes to ROI

Leading Indian advertisers shared their growing concern on media transparency

Ad industry transparency must apply to creatives as well as media agencies

APAC agencies obfuscate audits

Report alleges gaps in agency-advertiser media contracts

Ad Agencies have got their Customers by the Eyeballs