FirmDecisions' senior management team comprises ex-advertising agency finance and media executives, with many years’ combined experience of advertising systems and finance.

Federica Bowman

Global CEO

federica.bowman@firmdecisions.com

Find out more  

Federica Bowman

Global CEO

federica.bowman@firmdecisions.com

Federica is FirmDecisions’s Chief Executive Officer, based in the London office. Before her appointment she was Managing Director for FirmDecisions’ global digital services. She joined FirmDecisions in 2015 from sister company Ebiquity where she was International Head of Digital for 5 and a half years. Prior to that she was Managing Director of Fox Networks, a division of Fox International Channels, Head of International Supply at Advertising.com, and held various digital media planning and buying roles at Agency Republic, i-Level, and EHS Brann.

James Stroude

Global Head of Operations

jim.stroude@firmdecisions.com

  Find out more

James Stroude

Global Head of Operations

jim.stroude@firmdecisions.com

James joined FirmDecisions in 2020, is an accomplished senior finance professional spending most of his career with the WPP group – working in the UK and Australia – including as Commercial Finance Director at Mindshare. Most recently, he led the finance team at WPP Health Practice as UK CFO.

Andras Vigh

Managing Director Europe

andras.vigh@firmdecisions.com

Find out more  

Andras Vigh

Managing Director Europe

andras.vigh@firmdecisions.com

Andras joined in 2020 with 28 years of experience in media, working closely with a range of leading Publicis brands including Zenith, and previously VivaKi China and Blue 449. He was most recently Global President at Blue 449 before Publicis Media merged it with Spark Foundry. Following the merger, he ran his own media consultancy.

Ardit Bejko

Managing Director, North America

ardit.bejko@firmdecisions.com

  Find out more

Ardit Bejko

Managing Director, North America

ardit.bejko@firmdecisions.com

Ardit is FirmDecisions’s Managing Director for North America. Ardit joined in 2023 with over 20 years of agencies and marketing technology experience. Before joining FirmDecisions, he was Senior Director, Client Experience at Known and prior was VP, Business Development & Client Partnerships at Adstream, where he was responsible for strategic client engagement and growth.

Tony Newcomb

Managing Director, LATAM

tony.newcomb@firmdecisions.com

Find out more  

Tony Newcomb

Managing Director, LATAM

tony.newcomb@firmdecisions.com

Tony joined in 2004 and has CFO level experience from Y&R and Wunderman in Latin America. Tony also has 10 years' experience as an internal auditor with JWT Group and Y&R Inc. Prior to this, Tony ran an agency group in the Brazil market.

Luis Giordano

Managing Director, Argentina

luis.giordano@firmdecisions.com

  Find out more

Luis Giordano

Managing Director, Argentina

luis.giordano@firmdecisions.com

Luis joined in 2018 and is a CPA with 20 years of experience in the advertising industry. He was regional CFO at Starcom MediaVest Group for Latin America, and before that, CFO at Starcom MediaVest Group and Leo Burnett Argentina. Luis has also worked at PwC in agency financial compliance auditing, across most of the Latin America markets. He speaks Spanish, English and Portuguese.

Angelika Scarperi

Global Strategy & Client Partner

angelika.scarperi@firmdecisions.com

Find out more  

Angelika Scarperi

Global Strategy & Client Partner

angelika.scarperi@firmdecisions.com

Angelika joined in 2018 with over 20 years experience​ in the field of marketing, more than 15 of those spent in the auditing sector at Fairbrother Lenz Eley. Angelika started her career as TV-Director Germany for Planning & Buying at MediaVest, which later became Starcom MediaVest. Between 2012 and 2017 she was Managing Director for Ebiquity Germany.

Paulina Seguel

Senior Consultant, France

paulina.seguel@firmdecisions.com

  Find out more

Paulina Seguel

Senior Consultant, France

paulina.seguel@firmdecisions.com

Paulina joined in 2018 with 10 years’ sector experience as Operational Financial Controller and Head of Audits in a WPP Media Agency. Prior to this agency experience, Paulina was an auditor at PwC and is skilled in Internal and External Audit, forecasting and Internal Controls. Paulina speaks fluent French, Spanish and English.

Javier Blanco Andreu

Senior Consultant, Spain

javier.blanco@firmdecisions.com

Find out more  

Javier Blanco Andreu

Senior Consultant, Spain

javier.blanco@firmdecisions.com

Javier joined FirmDecisions in 2019 after having worked at GroupM as Internal Auditor and at Havas as Financial Controller. He has also worked for other non-media companies, such as Garrigues, Ebro Puleva and AXA in different finance and internal audit positions. Javier has a degree in Business Administration (CUNEF), a Course in Audit (REA) and a Program for Management Development (ESADE).

Stewart Morrison

Managing Director, MEA

Stewart.Morrison@firmdecisions.com

  Find out more

Stewart Morrison

Managing Director, MEA

Stewart.Morrison@firmdecisions.com

Stewart joined in 2019 with over 20 years in the MEA region marketing and procurement and MD roles. He has worked for some of the largest global brands including EMI, BMG, SonyBMG, Nokia, Microsoft, and Unilever. Stewart's​ expertise has impacted both revenue-generating and expenses efficiency parts of the P&L, including running pitches and developing agency strategies on nearly every continent.

Ahmed Loonat

Managing Director, South Africa

ahmed.loonat@firmdecisions.com

Find out more  

Ahmed Loonat

Managing Director, South Africa

ahmed.loonat@firmdecisions.com

Ahmed joined in 2015 having started his career in advertising and media in 1995 with TBWA Hunt Lascaris as an accountant. In 2000 he was promoted to Financial Director of TBWA Gavin Reddy. In 2005 he joined Mediacom and Grey as CFO, in charge of media and creative agencies in Johannesburg and Cape Town.

Sandeep Khewle

Managing Director, India

sandeep.khewle@firmdecisions.com

  Find out more

Sandeep Khewle

Managing Director, India

sandeep.khewle@firmdecisions.com

Sandeep joined in 2017 to set up our business operations in India. Prior to joining, Sandeep was most recently Financial Controller at Publicis Media, having also held finance roles within agencies including Zenith, Starcom, ​and VivaKi. He has a master's degree in Finance from Mumbai University.

Dale Garvie

Managing Director, APAC

dale.garvie@firmdecisions.com

Find out more  

Dale Garvie

Managing Director, APAC

dale.garvie@firmdecisions.com

Dale joined in 2018 with more than 10 years’ experience in developing agency-client commercial models. He started his career in South Africa in 2001, managing statutory audits in a public audit firm. After relocating to London, he held various senior finance and commercial roles at holding co. level at both DAN and Publicis. Dale is a fully qualified accountant.

Matthew Braid

Managing Director, Australia & New Zealand

matt.braid@firmdecisions.com

  Find out more

Matthew Braid

Managing Director, Australia & New Zealand

matt.braid@firmdecisions.com

Matt joined FirmDecisions in 2021 with over 20 years’ experience in finance roles within the media and advertising industry. He held the Finance Director role at Ikon Communications (part of the WPP AUNZ network) and the Finance Director role at Bohemia Group. Prior to this, he was the Finance Manager for Foundation, a media agency within the Omnicom Media Group.

Jenny Kuan

Managing Director, SEA

jenny.kuan@firmdecisions.com

Find out more  

Jenny Kuan

Managing Director, SEA

jenny.kuan@firmdecisions.com

Jenny joined in 2015 with 15+ years of finance experience in APAC with Saatchi & Saatchi, Zenith and David Communications. As UM Regional Finance Manager, Jenny led the restructure and merger of Initiative and UM to form Mediabrands in Singapore, Taiwan, Hong Kong & Thailand. She then became FD of Mediabrands Singapore. Jenny is a CPA and speaks English, Mandarin, Cantonese and Fujian.

Jocelyn Wang

Managing Director, China

jocelyn.wang@firmdecisions.com

  Find out more

Jocelyn Wang

Managing Director, China

jocelyn.wang@firmdecisions.com

Jocelyn joined in 2018 having spent 8 years at Dentsu Aegis as Amplifi and DAN Financial Controller in China. Prior to this,​ she held various finance positions at Aegis Media in Australia. She started her career at chartered and management accounting firms Sothertons and The Super Group in Australia as an accountant. Jocelyn is ICCA qualified and speaks fluent English and Mandarin.

Terry Edwards

Global Partner, Media

terry.edwards@firmdecisions.com

Find out more  

Terry Edwards

Global Partner, Media

terry.edwards@firmdecisions.com

Terry joined FirmDecisions in 2001 and brings nearly 20 years of media experience. He worked as a director for media companies in the Interpublic, Omnicom, and WPP groups as well as for a privately-owned venture. Terry brings valuable insight into the workings and buying processes of the media agency.

Alison Sanderson

Global Audit Director

alison.sanderson@firmdecisions.com

  Find out more

Alison Sanderson

Global Audit Director

alison.sanderson@firmdecisions.com

Alison co-founded ASJP Associates Ltd in 2002, which then merged with FirmDecisions in 2007. Before forming ASJP, Alison was the Commercial Director of JWT for seven years and spent one year as Finance Director of HHCL. Alison has also worked for Pepsi-Cola USA on national strategy, joint ventures, new product introductions and pricing policy, as well as at Black & Decker as Director of Planning. Alison is a chartered accountant.

Ross Garcia

Global Audit Director

ross.garcia@firmdecisions.com

Find out more  

Ross Garcia

Global Audit Director

ross.garcia@firmdecisions.com

Ross joined FD in January 2001 and has since managed countless audits and audit programmes in over fifty countries around the world. He has completed over 700 audits. He was a partner in the business prior to it becoming part of Ebiquity. Previously he held senior finance roles in network and independent agencies operating in media, creative and healthcare. Ross is a fellow of the ACCA

Izabela Kvam

Client Services Director

izabela.Kvam@firmdecisions.com

  Find out more

Izabela Kvam

Client Services Director

izabela.Kvam@firmdecisions.com

Izabela Kvam is Client Services Director. After previous commercial roles at both Dentsu and WPP, she joined FirmDecisions in 2015. With over 14 years of financial and commercial experience, she handles many of the key global accounts serviced by FirmDecisions. She has led audit programmes from both a client service and technical viewpoint across 4 continents.