Articles

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Why advertisers and agencies need to play on the same team
Alan Rutherford, Non-Executive Chairman

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Loi Sapin 2: This time it's digital
Federica Aperio, Managing Director - Digital

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Why planning must move if agencies and advertisers are to heal
Federica Aperio, Managing Director, Digital

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The four big challenges for advertisers in 2017
David Brocklehurst, Managing Director, APAC

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APAC - Advertiser Vs Media Agency Contract Gaps
David Brocklehurst, Managing Director, APAC

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Media Contracts In The Digital Age
Federica Aperio, Managing Director, Digital

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Working Well with your Ad Agency
David Brocklehurst, Managing Director, APAC

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Making Sure the Work Fits the Bill
David Brocklehurst, Managing Director, APAC

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Creative Tensions
Stephen Broderick, CEO

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Counting the Cost of Advertising
Stephen Broderick, CEO

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Mad Men
Stephen Broderick, CEO

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Brazilian Bureaucracy and the Birth of the Telenovela
Tony Newcomb, Partner - Managing Director Latin America

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A Matter of Trust
Stephen Broderick, CEO

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The Ins and Outs of Contracts
Stephen Broderick, CEO

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Ad Spending’s Trail Of Confusion
David Brocklehurst, Managing Director, APAC

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Transparency in Short Supply in Latin America
Tony Newcomb, Partner - Managing Director, Latin America

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Audits Require Depth of Knowledge, Not Just Ability to Audit
David Brocklehurst, MD – Asia-Pacific

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Three Big Trends in Marketing Procurement
Vivek Radia, Managing Director, North America