Federica Bowman appointed as global CEO of FirmDecisions

Time for brands to measure and monitor promotional investment

A day in the life of… Tony Whittingstall, Global COO at FirmDecisions

Advertising in the wake of Coronavirus in MENA

Financial leaks in the marketing bucket

Why the pandemic means holding agencies to account matters more than ever

Digital: Mind the Gap

Agencies push back by delaying rebate returns and pressing harder for markups on principal deals