AA/Warc: Industry analysis

Federica Bowman, managing director, digital, FirmDecisions comments on the latest Advertising Association/Warc adspend report.

With digital advertising underpinning the growth in UK ad spend, it’s now incumbent on us (agencies, media owners, platforms, trade bodies and advertisers alike) to drive industry best practice, transparency in the supply chain and quality management to ensure the medium’s continued success.

As suggested by these latest figures, digital as a channel is no longer the cheeky younger sibling of the media industry. It needs to mature and demonstrate that it is a responsible avenue for marketing investment, protecting consumer privacy, whilst still offering advertising solutions that deliver results for brands.

Read the full article on Mediatel.