Digital is one of the worst media when it comes to ROI
Stephen Broderick, CEO, FirmDecisions speaks to Live Mint about his expectations from the Indian market, global challenges, and why digital is the worst media in terms of return on investment.
FirmDecisions has recently partnered with media and marketing advisory firm Spatial Access to enter India, making this their 11th office globally.
Stephen shares his expectations for the potential of digital in India "There is a massive digital rush globally and in India as well. But India is far behind in terms of digital media spends. It’s growing. Digital is the big future of India."
To read the article in full on Live Mint’s website, please click here.