Federica Bowman

Federica is FirmDecisions’s Chief Executive Officer, based in the London office. Before her appointment she was Managing Director for FirmDecisions’ global digital services. She joined FirmDecisions in 2015 from sister company Ebiquity where she was International Head of Digital for 5 and a half years.

FirmDecisions in the press: Transparency in the marketing supply chain

Stephen Broderick, CEO, FirmDecisions view on how a finance team can help CMO’s work with transparent agency partners.

Stephen emphasised that the relationships between chief marketing officers and their agency partners can have a significant impact on overall business performance. Adding that, for many businesses, marketing represents the biggest single investment of resources, and the well-established, annual CMO study shows that more than 11% of total company budgets go on marketing today.

To read the article in full on Accountancy Today’s website, please click here.

First featured 10/04/2019.