FirmDecisions is the largest independent global marketing compliance specialist. We provide financial transparency in the client-agency relationship to the world’s biggest advertisers.
Business Today India's recent feature 'Why do digital companies advertise on TV if digital is so good, asks FirmDecisions Co-Founder Terry Edwards' highlights that more often than not media buying companies don't adhere to compliance norms.
Business Today's Ajita Shashidhar recently interviewed Terry Edwards, Co-Founder and Global Media Director, FirmDecisions and Meenakshi Menon, Chairperson and Managing Partner, Spatial access regarding their recent partnership in India, and to discuss the challenges facing the Indian media market.
To read the article in full on Business Today India's website, please click here.
First featured 15/03/2018