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Digital is one of the worst media when it comes to ROI
Confidence increasing among global advertisers on programmatic
Transparency more important than ever for Indian advertising market
Leading Indian advertisers shared their growing concern on media transparency
Ad industry transparency must apply to creatives as well as media agencies
Transparency shouldn’t just be about media
Why advertisers and agencies need to play on the same team
Loi Sapin 2: This time it's digital