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Q&A

Realizing the maximum value from an agency requires educated guidance from a qualified expert.

As marketing budgets fall under increasing scrutiny and pressure, the existence of a well-structured transparent commercial arrangement between marketer and supplier has never been more important. Financial stewardship and corporate governance are cornerstones of today’s commercial culture. In our current economic climate, there is a desire for increased transparency in order to assure best value.
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Very simple, everyone. FirmDecisions audits every kind of marketing agency, from media and creative to digital and all different below-the-line agencies (Direct marketing and CRM, Public Relations, Print Management, Event Management, Design, Field Marketing, Market Research, Sampling / Experiential Agencies).
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Ideally, yes. Although on occasions we are able to audit to standard industry practices if there is not a contract in place. We strongly recommend an audit prior to updating or renewing the agency contract because the issues highlighted in the audit will then be incorporated into the new or updated contract. A measure of prevention is worth more than a cure.
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Very little. Once you have provided contact details and contract information, FirmDecisions will manage the process, from an individual project to a global program, updating you as regularly as you wish. You and your agency will be free to concentrate on day-to-day activities while the audit takes place.
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Specialized consultants with expert industry knowledge and understanding of agency systems, practices, and remuneration structures. We audit marketing communication agencies 365 days a year. We know exactly what questions we need to ask to detect issues and agency practices.
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Our initial findings will be reviewed with you and the agency, and any recoveries clearly identified in our report will be finalized. You will then receive a detailed report itemizing our recommendations and actions to be taken. We will support you and your agency through implementation, training, and knowledge sharing.
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