Articles

FirmDecisions in the Press: Ad industry transparency must apply to creatives as well as media agencies

A view from David Brocklehurst, Managing Director - APAC, FirmDecisions, on why creative agency contracts also need to be transparent and should face the same scrutiny as media agencies via Mumbrella Asia.

 

To read the article in full on Mumbrella Asia's website, please click here

 

First featured on 12/04/2017.