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Articles

Articles published by FirmDecisions provide informative insight into some high profile issues.

 

 

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APAC - Advertiser Vs Media Agency Contract Gaps
By David Brocklehurst - July 2016

                         

 

 

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Media Contracts in the Digital Age
By Federica Aperio - July 2016

 

 

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FirmDecisions signs up media industry authority Alan Rutherford as non-executive chairman
By FirmDecisions - June 2016

                         

 

 

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FirmDecisions in the press: Ad Agencies have got their customers by the eyeballs
By FirmDecisions - May 2016

 

 

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Questions around your choice of auditor
By Stephen Broderick - May 2016

                         

 

 

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Media agency contracts: new analysis reveals alarming gaps
By Stephen Broderick - April 2016

 

 

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Three big trends in marketing procurement
By Vivek Radia - January 2016

                         

 

 

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FirmDecisions in the press: ANA selects FirmDecisions / Ebiquity and K2 Intelligence to lead media transparency fact-finding effort
By FirmDecisions - October 2015

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Audits require depth of knowledge, not just ability to audit
By David Brocklehurst - January 2016

     

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Keep your eyes on the small print of agency contracts
By Vivek Radia - October 2015

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Transparency in short supply in Latin America
By Tony Newcomb - July 2015

     

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Like Marriage, great client - agency relationships need constant vigilance
By Stephen Broderick - April 2015

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Festival of Media 2015 - David Brocklehurst on Financial Transparency
By David Brocklehurst - April 2015

     

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FirmDecisions in the press: Ad Spending's trail of confusion
By David Brocklehurst - January 2015

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The ins and outs of contacts
By Stephen Broderick - June 2013

     

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A matter of trust
By Stephen Broderick - September 2012

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Ebiquity plc announce the acquisiton of FirmDecisions Group Q&A
By Alison Sanderson - August 2012

     

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Brazilian Bureaucracy and the Birth of the Telenovela
By Tony Newcomb - October 2009

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Mad Men
By Stephen Broderick - May 2009

     

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Counting the cost of Advertising
By Stephen Broderick - May 2009

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Creative Tensions
By Stephen Broderick - May 2009

     

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Making sure the work fits the bill
By David Brocklehurst - February 2004

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Working well with your Ad Agency
By David Brocklehurst - November 2003

     

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Under the looking glass
By Alistair Ray - October 2003